Rotten Tomatoes' Site

Let's look at the highly fan-driven movie-review website, Rotten Tomatoes. Startup-review.com states that much of Rotten Tomatoes' success can actually be attributed to its use of search engine optimization.  It is stated that "Almost 70% of incoming traffic was/is from search traffic, emphasizing the point that a loyal community may not be enough to achieve mass scale for an information service." The proof is impossible to deny.  Rotten Tomatoes has been rated the #6 news site on the internet.

When the Rotten Tomatoes team noticed that their fans were searching for films and actors, as opposed to movie-review sites, they capitalized on it, making off-shoot mini-sites for highly-anticipated upcoming films, especially controversial films. As an "information service/content site... natural search rankings were the key to [Rotten Tomatoes'] growth" (startup-review.com), particularly when other players entered the game and copied Rotten Tomatoes' strategy.

For smaller sites, "search" tends to level the playing field. With a content-oriented law firm web site, your time and energy is best focused on efforts to make your website rank high.  This includes building a web site for your law firm that is optimized from the ground up.  Everything from the keywords used in your domain/address to the content on your site, to the links that come in to your website as well as the navigation and site usability, search engine optimization is the leading method for increasing the targeted traffic to your website, thus providing a crucial means for boosting your business.  While search engine optimization for your law firm website is a complex procedure that requires strategic implementation of the most cutting edge techniques, it is something that will benefit your law firm's business dramatically.

Law Firm SEO is a search engine optimization company that joins you to innovate and continuously improve your business' success.


Our results driven approach can help you to stay competitive as our level of customer satisfaction is unparalleled. Our consultancy invests the necessary time to learn your law firm or law office, your competition and your practice areas.  Then we bring our best ideas to you.  In today's difficult economy, you have to have a skilled search engine marketing company that will offer the edge you need to accomplish your law firm's search engine marketing for attorneys goals.